Enhancing Brand Authenticity through Strategic Promotions in a Chinese Online Marketing Firm
Journal Title: International Journal of Social Science And Human Research - Year 2025, Vol 8, Issue 03
Abstract
This study analyzes brand authenticity and strategic promotions utilized by an internet marketing agency in China, emphasizing consumer perceptions, demographic factors, and promotional efficacy. As for correlation analysis, the data suggest that even though trade promotions play some role in motivating consumers, the brand authenticity views share the resultant majority. Interestingly, the high-powered digital marketing campaign yielded a negative correlation with two variables: transparency and the congruence of a consumer and product image; hence, a study may argue the importance of regulating promotional intensity and promoting authentic brands. Conversely, digital marketing, social media interaction, influencer marketing, and price tactics positively influence perceived value and brand engagement, hence strengthening their role in cultivating customer trust and loyalty. The study advocates for the enhancement of brand messaging, the refinement of pricing models, the optimization of mobile engagement, and the improvement of influencer marketing credibility to fortify brand positioning and consumer trust. By employing these tactics, the corporation can augment authenticity, enhance promotional efficacy, and sustain long-term market competitiveness.
Authors and Affiliations
Wang Gang, Lorenzo C. Lorenzo
Keywords
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- EP ID EP762981
- DOI 10.47191/ijsshr/v8-i3-30
- Views 13
- Downloads 0
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