Entrepreneurial Core Motivation as a Success Factor for Rural Entrepreneurship in Western India
Journal Title: Polish Journal of Management Studies - Year 2019, Vol 19, Issue 2
Abstract
Entrepreneurship development is increasingly being considered a potential contributor to economic growth and development as it opens various possibilities for rural people specifically regarding the creation of employment opportunities and the promotion of local markets and skills. India is categorised predominantly as an agricultural country with nearly 73 percent of the total Indian population living in rural areas. Consequently, agricultural entrepreneurial associated activities could be considered one of the main sources of rural income. This study attempts to investigate whether any significant differences exist between various owner demographic and business information groups specifically considering their entrepreneurial core motivation decisions. This research employed small medium entrepreneurship activities using 297 randomly selected registered entrepreneurs from the Vidarbha region. A simple random sampling technique was used for primary data collection. Data collected were analysed using descriptive statistics, MANOVA and ANOVA. Findings showed that in the case of rural entrepreneurs’ core motivations, significant differences were observed amongst the difference education and income groups. This implies that a rural entrepreneur’s level of income and education will have an influence on his or her core entrepreneurial motivation.<br/><br/>
Authors and Affiliations
Dhanashree Katekhaye, Natanya Meyer, Robert Magda
Keywords
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- EP ID EP599990
- DOI 10.17512/pjms.2019.19.2.18
- Views 93
- Downloads 0
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