Environment And Community Support Analysis In CSR Programme Toward Company Image (Case In Bandung, Indonesia)
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
This research aims to determine the effect of corporate social responsibility to the corporate image in the community. The independent variable in this research is environment and community support, with the dependent variable is the corporate image. This type of research is descriptive research with quantitative approach. Analysis of the data used is multiple linear regression statistical analysis. The coefficient of determination showed corporate image variable will be influenced by the independent variables, is support to the environment and community support. While the corporate image variable will be influenced by other variables that are not mention in this research. Simultaneous test results (F test), showed that environment and the community support simultaneously affect the corporate image. While the partial test (t test) showed that the environment is significantly affect the corporate image, and community support is significantly affect the corporate image.
Authors and Affiliations
Nur Hayati, Devi Amatul Matin
Keywords
Related Articles
- EP ID EP422673
- DOI -
- Views 117
- Downloads 0
Reflections of Global Financial Crisis on Culture Industry: A Study on Films Produced After Global Financial Crisis of 2008
The aim of the study is to investigate the footprints of culture industry on crisis themed films which produced after the global financial crisis of 2008 erupted first in the U.S.A. and later spread around the world. Exa...
The Effect Of Work Motivation On Performance With Organizational Citizenship Behavior As Intervening Variable
This research is conducted to know the effect of both work motivation directly to pereformance an inderectly with organizational citizenship behavior as intervening. Research coducted on 50 respondents from 56 respondent...
Vascular endothelial growth factor (VEGF), cartilage oligomeric protein (COMP) and matrix metalloproteinase 3 (MMP-3) as serum biomarkers in psoriatic arthritis
Introduction. Psoriatic arthritis (PsA) is a chronic inflammatory musculoskeletal disorder characterized by axial and peripheral joint involvement as well as extra-articular manifestations such as skin and nail disease,...
Effectiveness of Interdepartmental Relations on Service Delivery In Parastatals In Kenya: A Case Study Of Kenya Revenue Authority
The aim of this paper was to establish the effectiveness of interdepartmental relations on service delivery at Kenya Revenue Authority.Inter-departmental relations involve the pattern of cooperation among various units o...
The Effect of Employees’ Orientation on Risk M
It is an undisputable fact that the world is changing at a very fast pace. There is therefore an urge for organizations and institutions to respond to these changes. It is for these reasons that organizations need to ori...