ETHICAL PROBLEMS OF NEUROMARKETING RESEARCHES IN PROCESS OF MANAGEMENT OF THE CONSUMER DEMAND
Journal Title: Економіка та суспільство - Year 2017, Vol 13, Issue
Abstract
The article discusses the main approaches to definitions of neuromarketing, methods, advantages and disadvantages of neuromarketing research. The article also highlights and analyses the main neuroethical problems from the point of view of neuromarketing and suggest ways to overcome these problems.
Authors and Affiliations
И. Э. Астахова, Н. А. Полякова
Keywords
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