ETHICS AND BUSINESS IN SPORT-CONTRIBUTION OF SOCIAL RESPONSIBLE BUSINESS STRATEGY

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ETHICS AND BUSINESS IN SPORT-CONTRIBUTION OF SOCIAL RESPONSIBLE BUSINESS STRATEGY

Journal Title: Sport Mont - Year 2008, Vol 0, Issue 15

Abstract

Hi story of hu man so ci ety con fi rm that re spon si bi lity is one of ba sic prin ci ples, of key im por tan ce in all ages, an all forms of po li ti cal and eco no mic or ga ni sa tion of soci ety. Al so, in hi story, and con tem po rary age we can fi nd dif fe rent un de r stan ding and de fi ni ti ons of re spon si bi lity, de pen dentlly of so cial cir cum stan ces, or so cial po si tion of so me so cial gro ups or in di vi du als. Very im por tant ro le in the fra me of so cial re spon si ble bu si ness isssue ha ve be a sport who se de ve lop ment is one of the main pil lars of al la of so ci ety. From that re a son, in ac cor dan ce with glo ba li sa tion pro cess, sport be ca me to pic of in te re sto of in ter na ti o nal or ga ni sa ti ons which de fi ne ro ols and stan dards which is impo r tant for sport de ve lop ment in each co un try in the world. Ho ve wer, in con tem po rary so ci ety is vi si ble the re is di rect pro por tion bet we en le vel of re spo si bi lity and le vel of de moc racy, hu man rights and fre e doms, eco no mic deve lo pe ment and qu al lity of li fe So cial re spon si ble bus si nes, may be de fi ned as col lec tion of prin ci ples which oblige par ti ci pants of eco no mic li fe to ta ke ca re not only abo ut in di vi dual in te rests, bal al so abo ut in te rests of so ci ety in who le. In ot her words, so cial re spon si ble bus si nes is ap plied etic in the fi eld of eco nomy, fi rst of all in ma na ging with ca pi tal and hu man re sour ces.In that po ent of vi ew, so cial re spon si ble bus si nes is esen ti ally co nec ted with ot her ci vi li sa tion ap pro ac hes – fre e dom,equ al lity, so cial ju sti ce.

Authors and Affiliations

Vladimir Marinković

Keywords

re spon si bi lity sport so cial re spon si ble bus si nes cor po ra ti ve cul tu re glo ba li sa tion stra tegy of su sta i na ble de ve lop ment.

EP ID EP204197
DOI -
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