Ev ent marketing as a innovative tool of influence on consumers
Journal Title: Наукові записки НаУКМА. Економічні науки - Year 2016, Vol 1, Issue 1
Abstract
The article discusses the character and classification of event-marketing as a modern innovative tool for the success of a competitive enterprise and presents the algorithm for event-making and defining performance criteria calls for the development of an effective development strategy in the current economic conditions.
Authors and Affiliations
Kateryna Pichyk
Keywords
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