EVALUATING THE EFFECTIVENESS OF MEDIA LITERACY ON TELEVISION ADVERTISEMENTS AMONG ADOLESCENTS IN KANYAKUMARI DISTRICT
Journal Title: International Journal of Communication and Media Studies (IJCMS) - Year 2018, Vol 8, Issue 5
Abstract
The aim of the paper is to develop television advertising literacy among school students. Advertisements on television have undergone great changes during the last decades and are currently far more complex than earlier, today being part of everyday television. The study is divided into two parts the first part deals about the influence of media entertainment on the behavior of adolescents. The second part deals with the effect of media literacy intervention of the students. For this study six parents and six teachers were selected to study the influence of advertisement programmes among adolescents and an experimental study was conducted by pre and post survey. The findings of the study reveal that media literacy intervention help the students to analyze the advertisement programme using knowledge and skills and get greater control over media content.
Authors and Affiliations
S. AJANTHA THAMAYANTHI, G. BALASUBRAMANIA RAJA
Keywords
Related Articles
- EP ID EP439179
- DOI 10.24247/ijcmsdec20184
- Views 119
- Downloads 0
New Differentiation of Content and Online Media Audience in Indonesia: A Study on Tirto.Id
Differentiation in various businesses is very important to make a company able to compete, not least in the media industry. There are many online media in Indonesia that compete in the media industry. They have different...
Mainstream Indian Media and Naga Audience: Representation and Perception
This article is about the politics of television audiences. It is about Naganess as well. How do identities and subjecthoods such as Naga and Television get negotiated with regard to representation? The Indo-Naga politic...
Children’s Languages of Film Appreciation
The present study was conducted to understand what children appreciate in the films E. T.: The Extra Terrestrial (ET) and Saving Private Ryan (SPR). The study consisted of a sample of 93 school children of class XI aged...
Plots and Thai Cultural Contents for Asean Television Drama
The purposes of this research were to study the exposure to television drama, the need of television drama plots and cultural contents in the television drama of ASEAN people. Also, to find out the patterns of exposure t...
An Exploratory Study on the Opportunities in Visual Media & the Need to up Skill Academic Programmes
The Indian Media Industry has reached Rs. 1.5 trillion in 2017 with a growth of 13% over previous years (FICCI, 2018). It was indeed expected to reach Rs. 1.66 trillion by 2017 from its Rs. 82,000 Crores in 2012 with a C...