Evaluation market of pvc profile Ukraine
Journal Title: Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu - Year 2016, Vol 2, Issue
Abstract
Improvement of the efficiency of industrial enterprises and their adaptation to new economic conditions are provided by the development of methodological opportunities of economic analysis based on the comprehensive implementation of its functions in economic processes. The prerequisites for improving the methodological components of economic analysis is the expansion of its functional orientation, especially in the analysis of marketing activities as the basis for the formation of anti-crisis policy of enterprises, development of their competitive advantages and strengthening their market position. As the marketing environment of the industrial products market is objectively predetermined by transformation processes of the national economy it is reasonable to explore the trends and peculiarities of its formation in the light of the relation rate of supply and demand and taking into account the specific the type of the market that is permanently stable for a certain period of time. The results of the analysis of marketing activities of enterprises is updated when selecting the ways for optimization of marketing, development and implementation of measures to increase the market share, sales volume and production. The research of the investment attractiveness at the domestic market for producers of PVC profiles using the proposed system of indexes of the strategic analysis of marketing activities of industrial enterprises at the macroeconomic, microeconomic and regional levels, provide efficiency of grounding the strategy of production and sales at the market. The formulated determinants take into account the applied aspects of sales and marketing of products, price formation, supply and demand, resource supply of industrial enterprises and specify the priority directions of their investment development. The approaches to determining the specific features of manifestation of the diagnostic function of economic analysis for the main types of activities of the economic entity to overcome the ambiguity in its interpretation are considered. The practical grounding for implementation of diagnostic function of economic analysis is improved concerning the analysis of marketing activity of enterprises manufacturers of window profiles to improve its performance in unfavourable adverse market conditions. Domestic PVC profile (PVC) is oriented towards the value of imported products, since the import occupies a big part of the market of Ukraine. Thus, the dynamics of prices of domestic producers meets the dynamics of import prices. It should be noted that the cost of PVC profile of domestic production did not change significantly in 2017, despite the rise of price of import profile in the second quarter 2015. This is due to the fact that domestic producers sold storage resources.
Authors and Affiliations
Petro Mykytiuk, Vitaly Mykytiuk
Keywords
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