Evaluation of a Private Higher Educational Institution Marketing Initiatives for School Year 2018-2019: Baseline Data for a Sustainable Marketing Plan
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 03
Abstract
This study aimed to evaluate one private higher educational institution marketing initiatives as baseline data for a sustainable marketing plan during the School Year 2018-2019. Since it was founded, this private higher educational institution has not conceptualized creating a marketing office that has focus its programs and activities solely for marketing. What they had before in marketing was a part-time employee who did the marketing activities for the school in concurrent functions. Recently, a marketing office was created and a marketing officer was appointed, and a marketing program was designed, putting emphasis on five (5) aspects of intensive marketing program. In a highly competitive world of private education where everyone aims to be on top, every higher educational institution enunciated programs in marketing that would leave traces in the hearts and minds of the populace. This study describes the five strategies and plans employed by one private higher educational institution, the purpose of which is for the betterment of the school in general. The five (5) marketing plans and strategies are as follows: 1.) Do It Yourself Internal Marketing 2.) School Campus to Campus Marketing 3.) Parents, Alumni, Community Involvement Marketing 4) Multi Media/ Social Media Marketing and 5.) Extensive International and Local Linkages on Shipping and Hotel Marketing. A systematic marketing program deemed to be of great help to the school in general.
Authors and Affiliations
Jose Lizael B. Lampinez
Keywords
Related Articles
- EP ID EP713729
- DOI 10.47191/ijsshr/v6-i3-08
- Views 65
- Downloads 0
The Impact of Health Expenses on Economic Growth: Empirical Evidence from SAARC Countries
This study seeks to empirically explore the influence of health expenditure on economic growth in SAARC countries. Gross domestic product (GDP) the proxy variable of economic growth has been used as a dependent variable...
Theology of Trinitarian Communion as Remedy to Insecurity in Africa
God is a supernatural, Eternal and Omnipotent Being. The rich Christian theology presents God as perfect unity in tri-personal mode of operation. Using the transcendental and contextual method, the research examines the...
Legal Concept and Essence of Intеrnаtionаl Arbitrаtiоn
This article analyzes the legal concept and essence of international arbitration. The authors analyses that intеrnаtionаl аrbitrаtiоn is a legal process aimed at resolving disputеs between companies or individuals in dif...
Is Transitology Relevant for Effective Gender Sensitive Conflict Transformation Practice in Africa?
The continuously evolvement of complex conflicts like terrorism and cyber warfare necessitate the quest for theories that are relevant and applicable across the global geographical divide. This triangulation of theories...
Implementation of Work from Home Institutional of Indonesian Migrant Workers Protection Agency (BP2MI) in the Second Year of the Covid-19 Pandemic towards Society 5.0
The Covid-19 outbreak has affected changes in various sectors of life. With this change, of course, every organization needs new strategies, scenarios and leadership and management patterns to overcome all the uncertaint...