Evaluation of Bank Market Share and its Affective Determinants: Sepah Bank
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 7
Abstract
Banking activities play a crucial role on economic growth along with initiation and continuation of manufacturing and service. This matter is done by suitable collection of liquidity (especially stranded assets) and correct conduction to proper manufacturing channels. Therefore, in banking industry, appropriate monetary policies and efficient performances of banks cause purpose achievement and significant change on national economy. Due to this fact that Iranian thriving banks are controlled by state, their performance evaluation is highly important. The current study aims to evaluate Sepah bank performance and its response to market demand in comparison with other banks. Due to market expansion and complicated economic relationship, market power and capital ratio Sepah bank activities in comparison to other banks have been assessed for the last 5 years have been assessed. This research estimate market share stability of Sepah bank during the period of 2007-2011 in Iran money market. The results of unit root test indicate that the unit root hypothesis is not rejected. In other words, Sepah bank market share stability is rejected. Moreover, this study determines the most effective factors on Iranian market share.That support the significant and positive effect of branch share, advertisement costs and information technology (IT) based share in surveyed period.
Authors and Affiliations
Zahra Saravani| Department of Executive Management, college of Management, zahedan Science and research Branch, Islamic Azad University, Zahedan, Iran, Mohammad Nabi Shahiki Tash| Department of Executive Management, college of Management, zahedan Science and research Branch, Islamic Azad University, Zahedan, Iran, Kamran Mahmodpour| Department of Executive Management, college of Management, zahedan Science and research Branch, Islamic Azad University, Zahedan, Iran
Keywords
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