Evaluation of potential clients in the insurance industry: a case of an Iranian institution (Razi)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 12
Abstract
Organizations must be able to maintain living well to survive and make profit in a changing environment with different and defiant commercial partners and competitors. Therefore a beneficial use of appropriate and modern strategies and instruments is essential. Customer relations management helps organization to make a bridge from customer-orientation to organization aims as a powerful up-to-date instrument and also an appropriate strategy. Using statistical methods, a model will be presented to predict current potential customer value in this research and its application will be studied in insurance industry. The survey research method is considered proper for this purpose. The statistical population included all previous and current Razi Insurance customers. Simple random sampling method was applied. Regarding limitations of time and research instrument, the sample volume was 370 members. The required information was collected through written questionnaires. All research hypotheses were statistically verified. Potential Customer value was correlated with purchase history (0.479(, customer need (0.434), and customer income (0.462) respectively.
Authors and Affiliations
Davood Salmani| EditorandReviewer of Emerald Group, Faculty member of Tehran University, Faculty member of National science, Amir Hossein Amirkhani| Assistant Professor of Management Group, Payame Noor University of Tehran Region, Leila Khansari *| Mba, Payame-noor University of Damavand. email: liliano_kk@yahoo.com
Keywords
Related Articles
- EP ID EP6078
- DOI -
- Views 315
- Downloads 6
Surveying the Incidence of Committed Crimes among the Male Audience of Sports Competitions in Golestan Province
The purpose of this study was surveying the Incidence of Committed Crimes among the Male Audience of Sports Competitions in Golestan Province. The population of the study consisted all of the legal experts, sports expert...
A Comparison between philosophical principles of Agustin and Ghazali about the relation between religion and ethic
Here, it is proved that Gazelle follows Ash’arism; which basically refers the border between goodness and badness to God, however, he believes in Fatalism Determinism. On the other hand although Augustine is a neo platon...
Review of the Relationship between the Type of Auditor's Opinion and the Expenses of Financing in the Companies Accepted in Tehran's Stock Exchange
The purpose of the present research has been to review the relationship between the type of auditor's opinion and the expense of financing in the companies accepted in Tehran's stock exchange. This research is an analyti...
Proposing a sense of place evaluation model based on physical, perceptual, functional and social factors (Case study: Imam Street at Urmia, Iran)
Nowadays concepts of place and sense of place have attracted many of contemporary researches in the field of urban design and planning. In the past, cities had a higher ability to establish connection between human and s...
The study of the adoption of quality management in schools
This paper reflects results of research about if school managers reception total quality management approach in their schools. In response to the question Deming fourteen principles about total quality management set as...