EVALUTION OF INFORMATION POTENTIAL OF SCIENTIFIC PRODUCT IN AGRARIAN SPHERE
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
The science product of the National Academy of Agrarian Sciences of Ukraine is analyzed for the relevance of consumers’ requests in the agrarian sphere. The reasons that slow the rate of use of the potential of innovations in agriculture are revealed. Trends in changes in the profile of a typical producer in the agrosphere have been determined. The directions of application of modern means of marketing for integration of a science product into the existing infrastructure of the agrosphere are specified.
Authors and Affiliations
І. О. Дейнега, О. В. Дейнега, Н. В. Якубовська
Keywords
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