Everyday life and consumer behaviour of the Digital Natives generation
Journal Title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu - Year 2016, Vol 67, Issue 2
Abstract
The aim of this article is to present the issues of the modern generation’s functioning in an environment of new technologies, in terms of theoretical and empirical perspectives. In the first part, the author discusses some generation theories which are found in the scientific discourse and presents the characteristics that constitute the so-called modern generation. Digital natives, primarily refers to Marc Prensky’s concept of the term. Finally, the results of the research on the role and impact of digital communications and modern technologies that constitute the daily life of the “new” generation, including its consumer behaviour and shopping habits, is presented.
Authors and Affiliations
Aleksandra Perchla-Włosik
Keywords
Related Articles
- EP ID EP213129
- DOI -
- Views 153
- Downloads 0
Germany and Its Social Market Economy
The main goal of the study is the explanation of the ‘social’ element in the Social Market Economy style of socio-economic order in Germany. To understand what Social Market Economy means exactly, it is necessary to expl...
Social Responsibility Strategy as Exemplified by the Lotos SA Group
Corporate social responsibility (CSR) has now become part of many business strategies, as more and more entrepreneurs understand how it can help their businesses become more competitive and at the same time make their re...
Financial characteristic of family-run companies
The aim of this paper is to make an attempt to establish similarities and differences in the range of chosen financial characteristics of family-run companies with reference to nonfamily operated companies working in the...
Światowy rynek luksusowej biżuterii
Kamienie szlachetne od dawna są obiektem pożądania. Celem tego artykułu jest przegląd rynku złotniczego i kamieni szlachetnych. Głównym celem przeglądu literatury jest wyjaśnienie, jakie są najbardziej istotne zasady dot...
Cyberterrorism as a Modern Security Threat
The 21st century has ushered in a period of rapid change that can be seen in nearly every aspect of life. In most cases, they have a positive impact on society. However, one cannot help noticing that in an era of tremend...