EXOGENOUS AND DIRECT OBSERVABLE FACTORS AFFECTING ATTITUDE – CASE STUDY ON ROMANIAN CAR MARKET
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 4
Abstract
Attitude is the process that influences in the most visible way the actual consumption behavior, considering all consumer behavior processes. Although theorists have studied for the last century how attitude is formed and influenced, there is still room for approaching the attitude study and the way it is influenced by external factors. The paperwork presents a model of how exogenous and directs observable factors influence every dimension of attitude. Knowing what factors influence attitude and what is their impact on its dimensions can highlight which are the “pressure-points†that can be pushed in order to form the expected attitude or change the existing one into the desired one. Research conducted by the authors aimed Romanian car market as an example for durable goods, knowing the fact that in their case, attitude has greater stability over time and consequently, a higher degree of predictability.
Authors and Affiliations
PhD Student Vlad (Uţă) Daniela Steluţa| Bucharest University of Economic Studies, Bucharest, Romania, daniela.uta@gmail.com, PhD Student Pagalea Andreea| Bucharest University of Economic Studies, Bucharest, Romania, andreeapagalea@yahoo.com, prof. dr. Mitu Augustin Constantin| Petroleum – Gas University of Ploiesti, Prahova County, Romania augustin@amit.ro
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