Expansion strategies as an effective way of competition on the global market on the example of the Royal Dutch shell investments on Polish market
Journal Title: Central European Review of Economics and Finance - Year 2016, Vol 13, Issue 3
Abstract
The article is an attempt to present the results of the analysis of the activities of transnational corporation which is Royal Dutch Shell in response to the challenges resulting from the use of global strategy. Dynamic changes occurring in the contemporary world economy in recent decades tend to reflect on the fundamental determinants of the development strategy in the new conditions. The aim was to show how the applied strategy affects the development of the corporation and what its characteristics are. An important element of the analysis is also an attempt to identify challenges and indicate possible directions of further development of the corporation. The study was based on available sources of literature and papers as well as official materials prepared by the company. The ongoing process of globalization means that transnational development strategy becomes a very important factor that can positively influence and contribute to achieve the so-called competitive advantage. Despite the global nature of the decisions and the strong pressure to reduce costs, the benefits of foreign direct investments are one of the key elements of the future development of Poland.(original abstract)
Authors and Affiliations
Agnieszka Piwowarczyk
Keywords
Related Articles
- EP ID EP214076
- DOI -
- Views 118
- Downloads 0
Financial Holding Company as a Means for Pursuing Development Strategy for Banks on the United States Market
The aim of this paper is an attempt to answer the question whether creating financial holding companies facilitates the implementation of banks' business development strategies, attracting new customers and increasing ma...
Mária Murray Svidroňová: Mimovladne neziskove organizácie - nositelia innovacií verejných služeb
The reviewed monograph is well characterised in motto placed by the author in the introduction: 'It is impossible to define whether it will be better when it will be otherwise. But if it has to be better, it has to be ch...
Using bordered matrices for Durbin-Watson d statistic evaluations
In this paper the usage of bordered matrices for Durbin-Watson d statistic evaluation in linear time series model is presented. It is shown how to obtain this statistic without estimation of structural parameters and vec...
The Importance of Lifelong Learning in XXI Century
The aim of article is to show importance of lifelong learning in the context of currently labour market. In that respect, the employability, adaptability and mobility of citizens is vital for Europe. To attain these obje...
Conditions of innovativeness growth of enterprises in Poland
Innovativeness activity of enterprises is stimulated by a number of factors which have their source inside the company or its surroundings. The aim of the article is to specify the determinants stimulating innovativeness...