Expectations of Generation Y Hotel Guests: An Exploratory Study
Journal Title: IJAR-Indian Journal of Applied Research - Year 2017, Vol 7, Issue 4
Abstract
Generation Y as hotel guests are growing in to be a major market segment not just in India, but globally. There is a sudden need to understand the requirements of this growing section. In order to have quality service and provide “Guest atisfaction”, the hotel chains everywhere are in the process of getting to know Generation Y well which is young but influential at the same time. There is a evident transformation in demographic profile of Indian Hotel Guests, those born during the early 1980s and early 1990s, are the new influential segment stipulating a transformation in the service order. This research will study the available literature to understand the characteristics of Gen Y hotel guests and shall evaluate the expectations Gen Y has from the hotel industry. Some efforts by the Indian Hotel Industry in this regard are also dealt with. The study will be formative in nature giving a direction to further study on this topic as there is a dearth of noteworthy research concerning the trends and changes this generation will bring to the hospitality industry. This study is important because there is an urgent need of such studies in Indian scenario, and the hotels need to understand this particular segment well in order to serve them impeccably.
Authors and Affiliations
Sarah Hussain
Keywords
Related Articles
- EP ID EP462619
- DOI -
- Views 43
- Downloads 0
CLEFT PALATE LATERAL SYNECHIAE SYNDROME - A RARE CASE REPORT.
Oral synechiae is a rare craniofacial anomaly . This case report with ndings of 15 days old Preterm male baby with birth weight of 1.6 kg , was admitted in our institution with the ndings Of difculty in opening mouth...
SYNTHESIS, CHARACTERIZATION AND PHOTO CATALYTIC ACTIVITY OF CADMIUM OXIDE AND METAL-DOPED CADMIUM OXIDE NANOPARTICLES
M-doped CdO nanoparticles (M = Cu, Ni) were prepared by the co-precipitation method. The X-ray diffraction (XRD), UV-VIS spectrometer techniques were used to Characterize the synthesized products XRD results confirm the...
Evaluation of Peripheral lymphadenopathy in Children in Greater Gwalior Region
Peripheral lymph nodes, located in the subcutaneous tissue ,clean antigen from extracellular fluid. Peripheral lymphadenopathy (LAP) is frequently due to local or systemic, benign, self-limited, infectious disease. Howev...
A Study on Production and Export Performance of Engineering Goods Exports in India
Indian engineering industry has witnessed an unprecedented growth in the past few years as a result of increased investment in infrastructure development and industrial production. India has a diversifie-d in dustrial ma...
A Study on Different Prognostic Factors in Carcinoma Breast
Background: Breast cancer is usually encountered disease. It is the second most common cancer in women leading to death. Prognostic factors of breast cancer not only act as a guide to overall prognosis but also determine...