Exploring the Role of Media Strategy and new Product Development in long term Success of Market Acceptance - A Case Study of Pogo Channel
Journal Title: International Journal of Management Research and Social Science - Year 2017, Vol 4, Issue 4
Abstract
The relevance of idea generation and new product development for competitive performance of service industries and for the long term economic growth is a known and recognized idea. In this context, media industries and idea innovations are usually the result of new product development to face the market demand and also applying for product promotion in various products. This paper analyzes a case of ChhotaBheem character in Pogo channel. It gives way to develop new products. This research comprises theoretical constructive that reflects empirical business case practices. Participants are school children who live in the regional area of Tirupattur, and purchase affixed products of Bheem, Suki and Kaliya. This paper analyses how psychological factors influences purchasing behaviors. Now day’s children take decision in the family for purchasing their product than their parents. This research work gives further studies of product life cycle of Maturity and Declining Stage
Authors and Affiliations
Susai Raj
Keywords
Related Articles
- EP ID EP640172
- DOI -
- Views 139
- Downloads 0
Economics of Criminal Behaviour: An overview of Convicted Property Offenders in Tamil Nadu
— Effective response towards crime is one of the essential priorities for all society. In order to provide an effective response, it is significant to understand the relationship between crime and various factors. Econom...
Mobile Phones: New Venue of Victimisation - A Study among Young Girls in Chennai, India
Information and Communication Technology (ICT) has grown in an unprecedented way, particularly the use of mobile has become rampant in the Indian society. About 73 percent of the population according to the Indian Teleco...
Integral Humanism: A Political Philosophy Rooted on Indian Culture
The real contribution in the freedom struggle by leaders such as Bala Gangadhara Tilak and Mahathma Gandhiji was ‗Hindu Swaraj‘. Their life time could be different, but their motive behind the freedom struggle was rooted...
Spatial Politics of Women in Adoor Gopalakrishnan‟s Films
Film narratives occur in unique and yet diverse spatial contexts. Notable among them are the socio-cultural spatial location within the filmic space. A number of scholars (Khatib,2004; Mennel,2010;de Lauretis,1984, Kosta...
Rural Development and Milk Cooperatives in India
After the success of Green Revolution, Government of India taken up a project called White Revolution and Operation Flood for improving the living standards of the rural people and rural economy. One basic difference bet...