Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
Journal Title: International Journal of Experiential Learning & Case Studies - Year 2018, Vol 3, Issue 1
Abstract
Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same.
Authors and Affiliations
Saeed Ur Rehman, Syed Amir Saeed, Shahnawaz Khan, Ovais Mufti, Asfiya Ahmad, Taimoor Sultan
Keywords
Related Articles
- EP ID EP318141
- DOI -
- Views 124
- Downloads 0
Organizational Factors, Teachers’ Professional Development and Teaching Practices: Findings From Female Elementary School Teachers
Development of teaching competencies has always considered the most prolific dimension in teaching education. It assists teachers in teaching and in preparing to adopt more functional orientation practices beneficial tow...
Empirical Analysis of Ride Sharing Applications in Karachi
This study is an empirical analysis that evaluates the performance of Rideshar¬ing and Taxi booking applications working in Karachi. It also investigates the quality and comfort offered across different classes of rides...
Managing English Teaching Outcomes in Universities: An Experiential Learning Case Study of ESL/EFL Interventions
In countries where English is a foreign language, universities are expected to enhance the communication skills of their students after overcoming the deficiencies that they typically carry over from their schooling year...
Arrival of the German Giant at Karachi: Case Study of Henkel
Henkel, the world-renowned brand for cleaning agents wanted to enter into the Pakistan but was reluctant for a full-fledged conquest. It wanted the premier brand to get the wheels rolling for complete marketing strategy....
Applying and Evaluating Teacher Professional Development Models – A Case Study of a Pakistani School
There is recently a shift towards competency-based education in Pakistan, which is the outcome of its National Education Policy. This research investigates the professional development activities that teachers embark on...