Extending tourism marketing: Implications for targeting the senior tourists’ segment
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2016, Vol 2, Issue 1
Abstract
The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.
Authors and Affiliations
Athina Nella, Evangelos Christou
Keywords
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- EP ID EP278106
- DOI 10.5281/zenodo.376336
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