Factor Affecting the Application of Sem Marketing at Small and Medium Enterprises in Hanoi
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 03
Abstract
In the context of the volatile market economy, especially the increasing of competition, Marketing is considered as an indispensable tool in production and business activities, along with the strong development of technological techniques, the explosion of the Internet, Digital Marketing is becoming more and more developed. Nowadays, Digital Marketing is an effective advertising channel for businesses, including the application of SEM Marketing in small and medium enterprises (SMEs). Based on the analysis of 433 survey samples from SMEs in Hanoi, the research team gives an academic perspective on the factors affecting the application of SEM in SMEs in the area and propose recommendations towards improving the quality of SEM use in Hanoi in the coming time.
Authors and Affiliations
Tran Trong Duc, Vu Quoc Thanh, Dao Thi Hai Anh, Nguyen Do Quynh Trang, Tran Thi Huyen Anh, Nguyen Tien Dung
Keywords
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- EP ID EP713947
- DOI 10.47191/ijsshr/v6-i3-29
- Views 94
- Downloads 0
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