Factors Influencing Customers in Bank Selection: A Study on Northern Region of Bangladesh
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Participants of banking industry are noticeably increased in Bangladesh. To do sustainable banking business they are very much dependent on their customers. In banking industry, customers are not only the source of deposit but also the source of income. It is the research that focuses on attributes that have influences on customers’ choice about banks especially for northern region of Bangladesh. Data were collected with the help of a structured questionnaire which comprise total 35 attributes within five dimensions. Mean scores of every attributes indicate modern equipment and technologies, security arrangement of bank, secure feeling in financial transaction, honesty and trustworthiness of staff, and confidentiality of account information as five most important factors. In other hand five least important factors are enlarged operation hours, parking facilities, recommended by friends or relatives, sponsorships for extracurricular activities, and remittance service. These results are based on customer’s perceptions. From the five dimensions reliability and assurance dimension obtain the highest importance score. In fact, this study will help to explore bank selection criteria engaged by both current and potential users of bank services.
Authors and Affiliations
Jesmin Ara, Humaira Begum
Keywords
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- EP ID EP412084
- DOI 10.9790/487X-2007017380.
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