Factors Influencing the Acceptance of ChatGPT Usage Among Higher Education Students in Bangkok, Thailand
Journal Title: Advance Knowledge for Executives - Year 2023, Vol 2, Issue 4
Abstract
Objective: Utilising perceived ease of use and perceived usefulness of the Technology Acceptance Model (TAM), considering facilitating conditions, attitude, as well as privacy and security factors, this study endeavours to dissect the determinants influencing the acceptance of ChatGPT usage among higher education students in Bangkok, Thailand. Methodology: Employing a quantitative methodology, the research conducted questionnaires as its primary means of data collection from a sample of 400 higher education students in Bangkok, Thailand, through convenience sampling. The hypotheses were tested, and data analysis was conducted using analytical software and statistical methods for examination. Result: The utilisation of ChatGPT among higher education students was notably impacted by facilitating conditions and attitude, whereas perceived ease of use, perceived usefulness, and concerns pertaining to privacy and security did not exhibit significant influence. Conclusion: This study highlights the importance of attitudes and facilitating conditions in influencing ChatGPT adoption among higher education students in Bangkok, Thailand. However, perceived ease of use, perceived usefulness, as well as privacy and security considerations did not directly impact usage. Recommendation: The study highlights the complexity of technology adoption in education and the importance of addressing diverse factors for successful implementation. Executives, educational leaders, and other stakeholders should consider these factors when integrating ChatGPT and other educational technologies. Policymakers may need to establish guidelines addressing privacy and security concerns, while academic institutions should incorporate user experience, practicality, and security into their technology strategies.
Authors and Affiliations
Shaengchart, Y. , Bhumpenpein, N. , Kongnakorn, K. , Khwannu, P. , Tiwtakul, A. & Detmee, S.
Keywords
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