Factors influencing the Cocoa Smallholders Behavior Decision Making in Hilir Perak
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 10
Abstract
A survey had been done in the Hilir Perak with the association of the Malaysian Cocoa Board (MCB) to study on factors affecting cocoa smallholder behaviour at MCB Hilir Perak. In this case study, the factor used as the independent variable to determine the smallholder attitude are, prior knowledge, facilitating condition, subjective norm and also the perceived behaviour control. Whilst, for the dependent variable is the cocoa smallholder behaviour. 59 respondents were randomly selected from the smallholder name list given by the MCB. Data collected pooled and analyse by using SPSS software to find the correlation of the factor. Prior knowledge and facilitating condition factor show significance difference towards cocoa smallholder attitude (P<0.05). This case study proves that the social pressure and motivation from people surrounding are not enough to change the smallholder attitudes. It must also being supported with conducive condition and adequate knowledge to the smallholder in order to change their attitudes and indirectly will increasing the cocoa production.
Authors and Affiliations
Norlizah Mohd Yusof, Syahrizan Syahlan, Farahida Zulkefli, Muhammad Aliuddin Bakar
Keywords
Related Articles
- EP ID EP620136
- DOI 10.6007/IJARBSS/v7-i10/3418
- Views 94
- Downloads 0
Understanding Purchase Intention of Ready-to-Eat Food among Malaysian Urbanites: A Proposed Framework
Changes in life style have brought in profound variations in the purchase intentions among people. This change is even prominent among urban residents who are living a stressful life style and heavily depending on extern...
Modification of Zakat Distribution Management for Muslim Community Well-Being
The roles of institutions of zakat has always been public attention because it involves the trust of the public. Impact distribution of zakat is depending on management and distribution system implemented by the institut...
Moderating Role of Gender in the Relationship between Humor Styles and Group Cohesiveness
Humor is one of the fundamental elements used in human communication and therefore has an influence on the employees in groups and organizations from the perspective of managers. Despite the results of these observations...
The Concept of Implementation and Application Enthronement of Judges in the Scheme of Memorizing Al-Quran, in the State of Terengganu Malaysia
The Government of Terengganu in collaboration with Department of Religious Affairs of Terengganu (JHEAT) has organizing the Scheme of Memorizing Al-Quran (SMQ), namely as Ujian Menghafaz al-Quran Dewasa Terbuka in Tereng...
Relationship between Religiosity, Shame and Guilt among Malaysian Muslims Youth
According to prominent theories of social control such as social bonding theory, religion has shown to be an influential factor of social control in building an ethical and moral society. Among the core religious teachin...