Factors of mass fashion development as a reflection of preferences of wide layers of consumer society in fashion industry
Journal Title: Вісник Національної академії керівних кадрів культури і мистецтв - Year 2016, Vol 1, Issue 4
Abstract
Purpose. The main purpose of this investigation is to formulate basic vectors of development of fashion industry in its modern understanding, and also to descript main factors of mass fashion formation as reflections of preferences of wide layers of consumer society. Determination of criteria of assimilation of “mass” and “high” fashion is considered in a context of new standards of forming of fashion project appearance in the design of a suit. Methodology. Research methodology consists in application of complex of scientific principles. During work with visual materials the objective analytical method is applied. For collection, systematization and generalization of scientific, publicistic and journalistic sources of literature the literary-analytical method is used. Originality. In the article basic directions of development of industry of fashion in the second half of ХХ century are determined. It is grounded, that this period is characterized by the radical innovations not only in the form of but also in maintenance of fashion appearances. The factors of becoming of mass fashion as reflections of advantages of wide layers of consumer society are described. Main criteria of assimilation of “haute couture” and “mass market” fashion for creation of actual fashion tendencies and appearances are determined. It is grounded, that economic growth as well as social and cultural innovations (including fashion), productively influence the forming of society way of life, at both national and international levels. Conclusions. Thus, 1960th are undeniable proof of the fact that economic growth and socio-cultural innovations (including fashion), are productively interdependent in the process of forming of society way of life, at both national and international levels. The objective factors of development surely influence the subjective perception of environment: purchaser ability and consumer requirements grow, life standards rise and possibility of their use increases, including due to development of industrial production of material achievements, – in other words, consumer society broadens actively. Exactly due to these descriptions, 1960th can be named the critical stage of fashion industry development in ХХ century.
Authors and Affiliations
Natalia Chouprina
Keywords
Related Articles
- EP ID EP215438
- DOI -
- Views 113
- Downloads 0
American Musical: the Process of Formation and Issue of Genre Creation
Purpose of Article. The aim of the study is to give reasons for the American musical's process of formation as a special variety of show forms, the historical aspect of this form, the definition of genre signs of musical...
THE HISTORIOSOPHY OF GUY RITCHIE’S SHERLOCK HOLMES DYLOGY
The purpose of the article. One of the most apparent tendencies of the contemporary culture is the fluidity of the borders between the art and science, the image and the theory. Sometimes the artists are the first to not...
SYNERGY OF TECHNOLOGIES AND CULTURE UNDER CONSDITIONS OF THE DEVELOPMENT OF DIGITAL SOCIETY
The purpose of the research is to analysis the synergistic interaction of culture and modern innovative technologies in various scientific fields and determine their impact on the development of digital society. Research...
THE STYLISTIC OF SYMBOLISM IN COMPOSER-PERFORMING PRACTICE AT THE END OF 18TH AND THE BEGINNING OF 19TH CENTURIES
The purpose of the research. The study is focused on the disclosure of the role and identification of stylistic particularities of the symbolism in the composer-artistic practice at the 18th – 19th centuries. The positio...
VOLYN FOLK DANCING ART AND ITS GENRE-STYLISTIC FEATURES
Objective of the research is the coverage of regional features of choreography of Volyn with its limited local differences. Methodology. Hypothetical-deductive method involves selection of theoretical and factual materia...