Factors that Influence Repurchase Intention at Alas Cobek Restaurant
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 06
Abstract
This study aims to determine the repurchase intention of Alas Cobek Restaurant consumers which is influenced by social media marketing factors, product quality, Alas Cobek Restaurant's image, and consumer satisfaction with the services and dishes served by Alas Cobek Restaurant. This study adopts the stimulus, organism, and response theory to confirm the relationship between emotional and consumer responses regarding intentions and purchases. Respondents in the study were consumers who came to Alas Cobek Restaurant and had accessed social media owned by Alas Cobek Restaurant. Sampling using purposive sampling as many as 330 respondents were processed using structural equation modeling with the LISREL application. The results showed that social media marketing, product quality, and brand image affect customer satisfaction so it has an impact on consumer repurchases at Alas Cobek Restaurant. This research implies that Alas Cobek Restaurants needs to make improvements in providing information through social media marketing regarding Alas Cobek Restaurant products and services.
Authors and Affiliations
Asep Muzaki , Mahrina MS , Roslina,
Keywords
Related Articles
- EP ID EP736964
- DOI 10.47191/jefms/v7-i6-27
- Views 56
- Downloads 0
Moderating the Impact of E-Commerce Challenges on Adoption: Examining the Moderating Role of General Business Experience in Western, Sierra Leone SMES
Purposes The study seeks to examine how SMEs in the Western Area are impacted by e-commerce adoption challenges. Moderating role of general business experience. Research methodology Descriptive and inferential statist...
Evaluation of the Commitment with Industrial Cleaning Service Firms of Workers
My study aims to analyze and assess the commitment with industrial cleaning service firms of workers, to bring comprehensive insight about organization of the personnel department in firms. The evaluation was carried out...
Business Leases and Inventories: Open Issues and Solutions
The business rental contract is increasingly common in the business environment. Very often, when an entrepreneur wishes not to sell the business but not to carry out the business activity himself, he resorts to the busi...
Leadership Model and Work Motivation of Employees Research and Development Planning Agency for Regional South Sulawesi Province
The research aims to determine the model of leadership and motivation simultaneously on the performance of employees of the South Sulawesi Regional Development Planning Research and Development Agency. The population in...
The Influence of Strategic-Based View and Strategic Orientation on the rganizational Performance of the Indonesian Navy in Maintaining the Regional Security Stability in South China Sea Mediated by Strategic Coordinating Management
The main objective of this study is to analyze the strategic resources based view and strategic orientation of the organizational performance of the Indonesian Navy in maintaining the regional security stability in South...