FEATURES OF MANAGEMENT OF MARKETING COMMUNICATIONS AT THE ENTERPRISES OF THE SERVICE SECTOR
Journal Title: Приазовський економічний вісник - Year 2018, Vol 6, Issue 11
Abstract
The article analyzes the approaches and formulates the actual definition of the concept of “marketing communications”. The aims of marketing communication system are generalized; the classification of marketing communications is generalized by types of communication system. It is proposed for the enterprises of the film distribution service to use the communication strategy, which consists of marketing, creative and media strategy. The differentiation of promotion tools is developed depending on the types of the films offered for viewing by the spectators. The basic problems of management of marketing communication policy of the enterprises, which provide the film distribution services, are determined.
Authors and Affiliations
О. P. Pashchenko, A. А. Moniatovska
Keywords
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