Features of national branding policy in Czech Republic
Journal Title: UNKNOWN - Year 2018, Vol 2, Issue
Abstract
The article discusses factors that affect the branding policy of Central and Eastern European (CEE) countries, identifies the key tasks in national branding technologies usage by these countries. The main attention is paid to the experience of Czech Republic in this field. Among other things the author considers institutional and programme dimensions of national branding policy, analyses political factors that influenced its formation, and also determines successful and unsuccessful experience of the countries.
Authors and Affiliations
Maryna Ihorivna Tereshchuk
Keywords
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- EP ID EP359302
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