FEATURES OF THE IMAGE OF THE SOCIAL SERVICE MANAGER AT THE REGIONAL LEVEL: THEORETICAL-EMPIRICAL ASPECTS
Journal Title: Габітус - Year 2018, Vol 6, Issue
Abstract
The article considers the concept of "image" in the context of interdisciplinary approaches. It is determined that the image of the head in the context of the considered scientific approaches is a multidimensional socio-psychological phenomenon that manifests itself not only as a self-presentation of socio-psychological qualities reflected in social interaction and management activity, but also as a reflection of its professional competence in the management of the institution of social services. In the process of forming the manager’s image, two groups of factors are distinguished: 1) initial information about the person, the first impression and the effect of the halo; 2) professional and personal image-forming factors, which are activated directly in the course of professional management activities. The features of perceiving the image of the head of the institution of social service in the context of his professional competence at the regional level are empirically investigated. The basic indicators of professional competence of the head of the institution of social service as a component of a positive image are revealed: managerial competence, innovation, sense of duty, sociality and morality.
Authors and Affiliations
Г. М. Буканов
Keywords
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