Female Endorsers in TV Commercial Advertisements Men’s Perspectives on Physical Appearance and Personhood
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 2
Abstract
At the height of female endorsed liquor commercials in Philippine television gave birth to a local study in Northern Samar, Philippines to assess men’s perspectives on the physical appearance and personhood of female endorsers for liquor commercials advertisements in Philippine television. This descriptive research involved 131 research participants, composed of professional and skilled workers, students, and out of school youths who are exposed to local TV commercial advertisements of liquors endorsed by female models. Data revealed the “fair” perception of the male respondents on the physical appearance and personhood of the female endorsers. Although beautiful in their own individualities, but based on the perspectives of the male respondents the female endorsers neither surpassed nor fitted in with their perceived standards of beauty ideals. Brenfred N. Romero "Female Endorsers in TV Commercial Advertisements: Men’s Perspectives on Physical Appearance and Personhood" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38632.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/social-science/38632/female-endorsers-in-tv-commercial-advertisements-men’s-perspectives-on-physical-appearance-and-personhood/brenfred-n-romero
Authors and Affiliations
Brenfred N. Romero
Keywords
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