FORMATION AND EVALUATION OF THE EFFICIENCY OF THE MARKETING COMPLEX AT INDUSTRIAL ENTERPRISES
Journal Title: Приазовський економічний вісник - Year 2018, Vol 2, Issue 7
Abstract
The features of formation of a marketing complex at industrial enterprises are investigated in the article. In particular, it substantiated the use of the SIVA mode as the most convenient for the analysis of industrial technology markets and patents. It was determined the sequence of the evaluation of the enterprise marketing system. Grounded hierarchy of objectives of marketing activity of industrial enterprise.
Authors and Affiliations
V. V. Makarova
Keywords
Related Articles
- EP ID EP572542
- DOI -
- Views 111
- Downloads 0
PROBLEMS OF PROMOTING THE COMPETITIVENESS OF DOMESTIC ENTERPRISES PRODUCTION
The essence of product competitiveness is considered in the article. It is substantiated the necessity of its provision for domestic enterprises operating in the conditions of integration. The topical problems of competi...
EVALUATION OF DEPOSIT LIABILITIES OF COMMERCIAL BANK
In Ukraine, the development and functioning of the entire economy depends on the stability of the banking system. Management of banking structures constantly solves important issues of improving the management of financi...
SOCIAL PARTNERSHIP AS A METHOD OF INTEGRATING THE INTERESTS OF SUBJECTS OF SOCIAL-LABOUR RELATIONS
The process of the formation of a social partnership is considered. Characterized by the nature of social partnership. Analyzed social partnership as a tool for regulating social and labor relations. Studied models of so...
МОДЕРНІЗАЦІЯ ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНОГО МЕХАНІЗМУ ЕФЕКТИВНОГО ВИРОБНИЦТВА НАСІННЯ ЗЕРНОВИХ КУЛЬТУР НА ОСНОВІ КОРЕЛЯЦІЙНО-РЕГРЕСІЙНОГО МОДЕЛЮВАННЯ
Обгрунтовано модернізацію організаційно-економічного механізму підвищення ефективності виробництва насіння на основі моделювання та прогнозування його складників. Запропоновано науково-методичний підхід до оцінки ефектив...
APPROACH TO IMPROVING THE ENTERPRISE BUDGET SYSTEM IN CONDITIONS OF RISKS AND UNCERTAINTY
In the article the need to improve the enterprise budgeting system operating under conditions of risks and uncertainty are proved. For this purpose, the budgeting stages and principles are formulated, a budgeting algorit...