Formation of assessment efficiency of industrial marketing in business
Journal Title: Науковий журнал "Економічний вісник Донбасу" - Year 2017, Vol 1, Issue 47
Abstract
The article substantiates that without a marketing component in industrial activities cannot succeed in a market economy. Found that to assess the effectiveness of industrial marketing in business you need to have an effective system to identify and evaluate it. Developed factor influence diagram components of industrial marketing at sales figures and profits that impact business. A creation of the Center industrial marketing to improve effectiveness and efficiency of economic activities of industrial enterprises based marketing tools.
Authors and Affiliations
S. Zhukov
Keywords
Related Articles
- EP ID EP264367
- DOI -
- Views 97
- Downloads 0
Assessment of Deregulation processes of entrepreneurial activity in Ukraine
The article is sanctified to the assessment of deregulation processes of entrepreneurial activity in Ukraine. Results over of analysis of influence of deregulation processes are brought on development of enterprises and...
Formation of decent work conditions in overcoming industrial hazards in Ukrainian industry
The main problems of labor protection in industry have been revealed, approaches and mechanisms of ensuring labor safety as a key component of decent work have been explored. The indicators characterizing the condition o...
The ideology of strategizing and technology of blockchain as tools for building the "kingdom of subjectness"
The article shows the role of strategic management and modern digital technologies (blockchain) in the formation of a society with a dominant subjectivity. The current state of society is characterized by object-object r...
Еvaluation of the competencies of enterprises from the positions of developing economics of knowledge in Ukraine and its regions
The main indicators of the ability of enterprises to promote the formation of knowledge economy at the level of the country or region are systematized, grouped according to the criteria - the influence of innovative proc...
Factors of networked economy development in Ukraine: economic and legal context
Under the influence of information technology, the features and content of organization forms of economy change; new kinds of production and forms of doing business are created, a main base of functioning net-worked econ...