FORMATION OF ASSORTAMENT OF GOODS OF CONFECTIONERY PRODUCTS ON THE MARKET OF UKRAINE

Abstract

The article is devoted to the problems of forming the range of goods in the commercial activity of the confectionery industry. The factors influencing the formation of the assortment policy of the production enterprise are considered, the strategy of the approach to assortment management is determined and recommendations are made on the improvement of this process.

Authors and Affiliations

S. Yu. Khaminich, P. M. Sokol, N. O. Demianenko

Keywords

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  • EP ID EP536530
  • DOI -
  • Views 131
  • Downloads 0

How To Cite

S. Yu. Khaminich, P. M. Sokol, N. O. Demianenko (2018). FORMATION OF ASSORTAMENT OF GOODS OF CONFECTIONERY PRODUCTS ON THE MARKET OF UKRAINE. Причорноморські економічні студії, 29(2), -. https://europub.co.uk./articles/-A-536530