FORMATION OF FUTURE MARKETERS’ INFORMATION COMPETENCE
Journal Title: Науковий вісник Південноукраїнського національного педагогічного університету імені К. Д. Ушинського - Year 2017, Vol 115, Issue 2
Abstract
The article highlights the results of the experimental work carried out under conditions of the educational process at Drohobych Ivan Franko State Pedagogical University during 2013 – 2016 years, to be more precise, the analysis of the survey methods that are used (discussions, interviews, and questionnaires), monitoring, testing, the study of students’ creative elaborations, the processing and interpretation of empirical data (analytical, statistical and comparative analyses) of the complex of the psycho-educational assessment and self-diagnosis. On the basis of the elaborated creative tasks, the degree of formation of marketers’ information competence was defined, which determined the choice of an appropriate system of training. The author presents the detailed study of some methods of experimental research. The author pays particular attention on the characteristics of the method of observation that is used, which allows us to investigate certain pedagogical phenomenon and obtain particular factual material.
Authors and Affiliations
Ivan Vasylykiv
Keywords
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