FORMATION OF MARKETING INSTRUMENT FOR IMPLEMENTATION AND PROMOTION OF ORGANIC PRODUCTS TO CONSUMER MARKETS
Journal Title: Причорноморські економічні студії - Year 2018, Vol 34, Issue
Abstract
The article deals with the signs of organic products. The advantages of introduction of ecological agricultural production in Ukraine are revealed and its main disadvantages are determined. The results of marketing researches on consumer demand for organic products are presented. The channels of organic products sales are analyzed. The distribution of different channels of sales of such products in developed European countries is presented. Marketing measures are being developed to promote such products on markets.
Authors and Affiliations
O. B. Viniukova
Keywords
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- EP ID EP538086
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