Formation of positive employer brand in modern conditions
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2018, Vol 5, Issue 90
Abstract
Annotation. Purpose. The article is devoted to the definition of the essence, structure, functions and features of the formation of positive brand in modern conditions. Methodology of research. The objectives of the article implemented by using the following general and specific research methods: analysis and synthesis, systematization and generalization, system approach. Findings. The definition of the essence and structure of the employer brand, the creation of algorithms and procedures for the formation of a positive brand employer will increase the competitiveness of enterprises in the market of goods and services are proposed. Practical value. The procedure of increasing the enterprise competitiveness on the basis of the positive employer brand formation is proposed.
Authors and Affiliations
L. Stepanova, O. Tuzhylkina
Keywords
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