FORMATION OF THE ORGANIZATIONAL AND ECONOMIC MECHANISM OF OPERATION OF TOURISM ENTERPRISES ON THE BASIS OF INTEGRATION
Journal Title: Проблеми системного підходу в економіці - Year 2017, Vol 6, Issue 62
Abstract
The article considers possibilities of forming an organizational and economic mechanism of enterprises of the tourism industry on the basis of integration. Integration in the tourism sector is defined as the establishment of the relationship between tourism and related enterprises (legal entities) that ensure the long-term convergence of general goals of the integrating and integrated enterprises and give them such advantages as: reducing the level of uncertainty risks in the provision and implementation of services, restriction of competition, simplification of introducing innovations, reduction of business expenses in general. The form of their manifestation is the organizational and economic mechanism of the association of tourist and/or hotel enterprises. It is substantiated that the potential of integration is to share resources, reduce the cost of services, and improve their quality. The competitive advantages of the organizational and economic mechanism of operation of the tourism industry enterprises and their management on the basis of integration processes are determined. Integration processes in the field of tourism are caused by the need to gain competitive advantages in the tourism market due to its significant dynamics, innovation development and increased competition in the conditions of certain resource constraints and the need to increase the competitiveness of tourist services and products. Their form is the creation of integrated tourist enterprises of a corporate type. In Ukraine, a certain constraint on a number of national strategic tourist alliances, hotel chains, franchising tourism organizations is due to the relatively low development of domestic tourism. Their increase requires comprehensive state regulation and support on the basis of institutional support, public-private support, budgeting of priority innovation-investment projects and programs in the field.
Authors and Affiliations
V. F. Yarovyi
Keywords
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