FORMATION OF THE STRATEGIC PORTFOLIO OF THE HOTEL BUSINESS ENTERPRISE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 8
Abstract
On the basis of theoretical and methodological research, the analysis and evaluation of the strategic portfolio of the hotel business using the matrix of the Boston Consulting Group (BCG) was conducted. The competitive positions of a product (service) of a strategic business unit in the sphere of hotel services were determined. According to the BCG matrix, alternative strategies for each hospitality enterprise were suggested.
Authors and Affiliations
L. Zavidna
Keywords
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