FORMATS OF INTEGRATION OF BEAUTY PRODUCTS ON THE YOUTUBE CHANNELS OF BEAUTY-BLOGGERS
Journal Title: Молодий вчений - Year 2018, Vol 4, Issue 56
Abstract
The article is devoted to advertising manifestations of cosmetic brands on the YouTube platform. The possible manifestations of the advertising content of cosmetic brands on YouTube were considered by dint of content analysis. Attention is devoted to integrations and advertising manifestations of beauty brands on the channels of beauty bloggers on the YouTube platform. The article considers possible types of interaction between brands and bloggers, as well as integration formats that are popular and effective according to the survey that was conducted among the audience. The highlighted formats are examined on successful examples of interaction of beauty-bloggers and cosmetic brands. Attention was paid both to Ukrainian bloggers and to representatives of foreign countries. The algorithm of actions and questions for understanding the necessary format of interaction and manifestations of cosmetic brands on the channels of beauty bloggers on YouTube has been compiled. The described types of interaction and integration are necessary for achievement of the identified goals.
Authors and Affiliations
Y. V. Bielkina
Keywords
Related Articles
- EP ID EP491960
- DOI -
- Views 60
- Downloads 0
SPECIAL QUALITIES OF INVESTMENT PROVISION DEVELOPMENT OF ORGANIC AGRICULTURAL PRODUCTION IN UKRAINE
The article considers the climate of the sector and it`s influence on competitiveness of dairy enterprises. Given the increase in competition between producers for resources, markets and consumers is becoming increasingl...
THE MLP-METAMODELS APPLICATION IN THE SURROGATE OPTIMIZATION TASKS
A computational technology for constructing metamodels was developed using modern achievements in the field of the experimental planning theory, intellectual data analysis and artificial intelligence, and experimentally...
PHUSICAL CULTURE AND SPORTS AS ONE OF THE PRIORITY DIMENSIONS OF THE STATE POLITICS
The state of the trends in the development of physical culture and sports in Ukraine is analyzed. The functional duties of state bodies in the sphere of physical culture and sport are determined. The directions of modern...
METHODOLOGICAL ASPECTS OF RESEARCH OF PROCESSES OF STRUCTURE FORMATION OF COMPOSITION MATERIALS
It is suggested for description of aberrant behavior of some disperse systems and ma-terials to attract the topology approach based on the theory of catastrophes. Research program includes solution of tasks connected to...
TECHNOLOGICAL APPROACH IN THE PREPARATION OF THE FUTURE TEACHER OF SPECIAL EDUCATION
The article analyzes the main stages of the content and features of technology in the education campaign. Defined organizational and pedagogical conditions of formation of technological competence of the future teacher o...