Forming Packages of the Services as a Way for Keeping Existing Users and for Increasing ARPU
Journal Title: International Journal of Computer Science & Engineering Technology - Year 2014, Vol 5, Issue 9
Abstract
One company can sells two or more separate products in a package for a single price. It is called „bundling“. In this paper is described bundling in telecommunications area, that is, forming packages of the services, like triple play and quadruple play as a way which is used in Bosnia and Herzegovina by all operators with basic goal to keep existing users and increases average revenue per user.
Authors and Affiliations
Zvezdan Stojanović
Keywords
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