Формування бренда міста як інноваційний шлях підвищення його привабливості для туризму
Journal Title: European Journal of Management Issues - Year 2015, Vol 23, Issue 5
Abstract
The role of branding in enhancing the attractiveness of the city for tourism investigated. Factors influencing the formation of effective brand image and enhancing cities listed. Branding activities in some cities analyzed. The main problem of the formation and promotion of the brand to attract tourists found. Stages strategic approach to forming an effective city brand described.
Authors and Affiliations
T. A. Smirnova, Irina Privarnikova
Keywords
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- EP ID EP192782
- DOI 10.15421/191526
- Views 220
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