FOSTERING THE RED TOURISM BRAND FOR REVOLUTIONARY MEMORIAL MUSEUMS: A CASE STUDY OF THE LI XIAN’NIAN MUSEUM
Journal Title: Topics In Education, Culture and Social Development (TECSD) - Year 2018, Vol 1, Issue 2
Abstract
With the successful convening of the 19th National Congress of the CPC, the statement “remain true to our original aspiration and keep our mission firmly in mind” has inspired numerous people’s interest in reliving revolutionary memories. Hence, we must give top priority to fostering the “Red Tourism” brand for revolutionary memorial museums. Based on the actual circumstances of revolutionary memorial museums, this thesis is intended to improve their scenic architecture, open up a fascinating climate for tourism, create good displays and exhibitions, foster a charming “artistic atmosphere”, enhance the quality of personnel, improve the functions of social services, place an emphasis on promotions, foster the tourism brand using unique characteristics, explore Red resources, and promote films and television productions. This thesis aims to explore ways of fostering the “Red Tourism” brand for revolutionary memorial museums from the perspective of marketing across sectors in order to spread Red culture and ensure that domestic Red Tourism can experience new momentum in this regard.
Authors and Affiliations
Yansong Peng, Guoxiang Guo
Keywords
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- EP ID EP412216
- DOI 10.26480/ismiemls.01.2018.43.46
- Views 61
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