FREQUENCY OF CONSUMPTION AND PURCHASING BEHAVIOR FOR HEALTH BEVERAGES AMONGST THE URBAN POPULATION OF VADODARA, INDIA.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2019, Vol 7, Issue 4
Abstract
To estimate the frequency of consumption and factors affecting the purchase of health drinks including curd/buttermilk, fruit juices and probiotic beverages amongst the urban population of Vadodara. A total of 429 consumers were enrolled for the study in the age group of elderlies (>60 years) adults (40-59 years), young adults (20-39 years) and adolescents (10-19 years). Sample size was calculated based on the population census of Gujarat. The consumption frequency of health drinks including curd/ buttermilk, fruit juices and probiotic beverages was studied and factors affecting the purchase of current health drinks available in the market was determined using a structured questionnaire. Frequency of consumption of curd/buttermilk (95.2%) and fruit juices (93.3%) was observed highest among 40-59 years of age and of probiotic beverages available commercially was observed highest (52.6%) in the age group of 10-19 years. Results revealed that one of the major factors affects the purchase are taste (67%) and nutrition (65%). Other factors affecting the purchase behavior are price (45%), brand (37%) and appearance (29%). The results of the present study will be useful to analyze changes in consumer habits in the food markets of a region or a country with similar traditional eating habits, in the future research. With the increasing demand for health beverages in India, this sector seems to have a bright future. Consequently, the future of Indian health food market is an account to be at a thriving pace for a long time.
Authors and Affiliations
Harsha Hirdyani, Mini Sheth.
Keywords
Related Articles
- EP ID EP566241
- DOI 10.21474/IJAR01/8916
- Views 53
- Downloads 0
CLINICAL ATTACHMENT LEVEL: AN UNSUNG HERO IN PERIODONTAL DIAGNOSIS.
The initial lesion in the development of periodontitis is the inflammation of the gingival tissue in response to bacterial challenge. Attachment loss begins as an inflammatory change in the connective tissue wall of the...
STUDY AND MODELING OF THE OPERATION OF A SOLAR WATER HEATER IN TOGO.
The work presented concerns the analysis of the behavior of a flat water solar collector. Mathematical modeling, based on the global energy balance method, takes into account the initial conditions associated with the se...
EFFECTIVENESS IS SAINS WORKSHEET-BASED STS (SCIENCE TECHNOLOGY SOCIETY) TO TRAIN THE CREATIVE THINKING SKILLS OF JUNIOR HIGH SCHOOL STUDENTS.
The 21st century demands the students to develop thinking skills, one of which is the ability to think creatively. Study results from the PISA year 2015 show that scientific thinking skills students are still low. One ap...
DIVERSITY AND USE OF ARTISANAL POTASH FROM AGRICULTURAL CO-PRODUCTS IN COTE D IVOIRE.
Agriculture occupies most of the Ivorian economy. Thus, huge quantities of agricultural co-products are released into the wild as waste. It is therefore important to value agricultural co-products. This study aims to con...
IDIOPATHIC MEDIASTINAL LIPOMATOSIS PRESENTING AS PULMONARY EMBOLISM: A RARE CASE REPORT.
Mediastinallipomatosis is a benign condition characterized by deposition of abnormal amount of mature adipose tissue within the mediastinum. Usually asymptomatic and its incidence is underestimated. We report a symptomat...