From One Medium to Another: Continuing the Narrative World on Twitter and Facebook
Journal Title: Online Journal of Communication and Media Technologies - Year 2016, Vol 6, Issue 4
Abstract
Using narrative processing approach and uses and gratification theory, this study examined the motivations behind audience members desire to use social networking sites (SNS) Facebook and Twitter to: 1)connect with entertainment shows, 2) engage with characters on those shows, and 3)to engage with the actors that play those characters.After exposing participants to an episode of a show to gauge their engagement, they were asked to complete a questionnaire. The results suggest that levels of transportation predict likelihood of connecting with the show on social networking platforms. The levels of identification and parasocial interaction experienced during viewing predict the likelihood of following the character and the actor that played that role. Parasocial interaction with a character mediated the relationship between source attraction and connecting with the character and the actor on SNS. Theoretically, this research extends uses and gratification and narrative processing in the area of social networking research. Further theoretical and practical implications are discussed.
Authors and Affiliations
Parul Jain| Ohio University, USA, Amanda Weed| Ohio University, USA, Pamela Walck| Ohio University, USA
Keywords
Related Articles
- EP ID EP10093
- DOI -
- Views 333
- Downloads 13
Study on Communication Barriers in the Classroom: A Teacher’s Perspective
The present studyis undertaken with the objective to analyse the opinion of secondary school teachers regarding barriers in classroom communication.It is evident from the result of the analysis thatbarriers existmore,...
Using Social Media for Branding in Publishing
Publishing has experienced an increasing sensitivity for the economic and commercial realities of the business in recent years. By asking the question how social media affect branding and brand management in publishing...
Managing Risk, Reputation and Identity of Young Adults in a Social Media Environment
By means of an exploratory study, possible consequences for young adults’(individuals below the age of 30 years old) reputation and identity if their interaction on social media platforms is not managed accordingly i...
Small Group Communication and the Asset Mapping Methodology: Enhancing Participation in the Small Christian Communities in Nigeria
This article which references the importance of communication in small groups with regard to good use of members‟ talents for the sustenance of the group is drawn from my doctoral dissertation presented at the Pontif...
Exploring the Influence of Social Interaction, Pressure and Trust in a Social Media Environment on Political Participation: The Case of Occupy Central in 2014
This study explores the factors that contribute to the political participation in the context of the Facebook platform. The author investigates the influence of social interaction, pressure and trust on users’ politi...