FUNCTIONING OF ONIMS IN THE HEADER PHRASEMS
Journal Title: Записки з українського мовознавства - Year 2018, Vol 0, Issue 25
Abstract
The phraseologisms in Ukrainian press are the object of the research, while the onyms as the active suggestogenes are the subject. The article is aimed at defining the influential potential of the onyms in phraseological units’ (PU) structure in the Ukrainian press newspaper headers. To achieve this goal, the following methods are used in the work, such as descriptive, structural (in particular, the method of distributive analysis) and a quantitative method that allows comparing and generalizing the results. The method of Milton-model identification of neuro-linguistic programming was also applied, which made it possible to find out some influential potentials of headers from the phraseological units. The headers were isolated, where its onym components, firstly the anthroponyms, whose influential potential is defined not only by their language nature directed at isolating a certain object between the other ones, but is also emphasized by a semantic accentuation within the limits of a transformed PU. Prospects for further exploration we see in the study of onymic space and other types of media, including advertisements, online publications, magazines, which will deepen the study of the influential specificity of the media.
Authors and Affiliations
I. V. Lakomska
Keywords
Related Articles
- EP ID EP626102
- DOI 10.18524/2414-0627.2018.25.141377
- Views 101
- Downloads 0
TO THE SOURCES OF DIACHRONIC SOCIOLINGUISTICS: GLOBAL EXPERIENCE AND UKRAINIAN PROBLEMATICS
The subject of the suggested research is a new sphere of sociolinguistics – diachronic sociolinguistics: its sources, subject of the research and tasks. A famous researcher Orest Tkachanko was first among Ukrainian lingu...
VERBAL MARKERS OF THE ADDRESS’S PROFILE AS ACTIVATORS OF IMPACT AND INDICATORS OF THE SEMIOTIC GENESIS OF COMMUNICATION CODES IN THE COMMERCIAL TV ADVERTISING
The article is devoted to the problem of verbalization of the addressee’s profile in Ukrainian commercial TV advertising. It’s one of the components of the communicative code. The author determines that the addressee’s v...
DERIVATIVE PECULIARITIES OF ODESSA REGION’S DIALECT LEXIS
The article deals with the analysis of the dialect vocabulary of Odessa region from the point of view of its word-building peculiarities: the ways of forming of dialectisms and the peculiarity of using the word-building...
PARALLEL CORPUS OF TEXTS: THEORETICAL, METHODOLOGICAL AND LEXICOGRAPHICAL ANALYSIS OF PRINCIPLES
The article deals with theoretical and methodological aspects of processing two or more texts from the corpus translation, indicates a positive lexicographical level of parallel corpus translation (text enrichment stable...
TO THE PROBLEM OF THE CONSONANT LENGTHENING IN THE UKRAINIAN LANGUAGE: DIACHRONIC ASPECT
Lengthening of the coronal consonants, which developed as a result of the assimilation of sound [j] by previous softened consonants – is the characteristic feature of the Ukrainian language consonantism. The reflection o...