Future Of Media Convergence
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2017, Vol 4, Issue 3
Abstract
Media convergence, phenomenon in volving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. The use of the concept has therefore developed from being mainly connected with digitalization in media technology to also include elements of integration, combination, competition and divergence. The contemporary media landscape is constantly changing and evolving as new technologies, new platforms give birth to new genres, new formats and new forms of participation. Content that was available only on radio, on TV, in cinema theatres, or at newsstands is readily available at our fingertips, only one click-away. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. By combining each medium’s resource, a converged operation can increase the quality of its product. Convergence lead the media is more interactive and audience participation is encouraged. In addition, greater audience engagement can help to enhance the way people experience the media. Moreover, with the interactive World Wide Web, audiences are able to download and share music, video, photo via social networking and become media produce. On the other hand, media convergence brings many challenges. Audiences complain about information overload and they can be overwhelmed and find it difficult.
Authors and Affiliations
Madhurima Sharma
Keywords
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