Gender and Communication Strategy for Rural Development Programme in India
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2018, Vol 8, Issue 2
Abstract
Gender equality and Communication are closely linked dimensions for rural development. Integrating gender with communication can speed up rural transformation. In spite of the implementation of several programmes, the rural India is characterized with gender discrimination, unemployment and poverty. Rural people are still unaware of the provisions of the ongoing schemes and their rights. With that view, the present research has been undertaken to study the importance of gender and communication in rural development by considering MGNREGA. The study was conducted in two districts of Odisha named Mayurbhanj and Jharsuguda. Multi-stage sampling technique was used to select the respondents and the total sample size was 380 including 228 beneficiaries and 152 non-beneficiaries. Under social impact factor, decreased gender discrimination and facilities for women empowerment explained 27.21% variance in the data. The overall impact was more in Mayurbhanj district than that of Jharsuguda district. The mean rank and agreement coefficients were high for friends and local leaders in Mayurbhanj district, whereas in case of Jharsuguda district, it was high for stakeholders and local leaders. Maximum respondents suggested that periodical meetings should be conducted with the stakeholders to share and exchange information about MGNREGA and broadcasting of information should be done through radio, television etc.
Authors and Affiliations
S. PARIDA, P. K. BHOWMICK, P. S. SIVAKUMAR, B. N. SADANGI
Keywords
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- EP ID EP343503
- DOI 10.24247/ijasrapr20182
- Views 98
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