GENERATION OF THE ALTERNATIVE DEVELOPMENT STRATEGY OF THE ENTERPRISE OF THE HOSPITALITY INDUSTRY
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The choice of a strategy provides for the generation of a large number of alternative strategies that allows achieving the desired goals. The article identifies ways to generate strategies, systematizes models and methods of selecting strategic alternatives, and defines optimal ones among them, given the possibilities and threats of the external environment of the enterprise, its inner potential, strengths and weaknesses. Based on BCG matrix, alternative enterprise development strategies are proposed for each structural unit of the hospitality industry.
Authors and Affiliations
L. D. Zavidna
Keywords
Related Articles
- EP ID EP659667
- DOI -
- Views 131
- Downloads 0
ORGANIZATIONAL AND ECONOMIC MECHANISM OF INNOVATIVE DEVELOPMENT MANAGEMENT OF AVIAN ENTERPRISES
The subject of the research in the article is the organizational and economic mechanism for managing the innovative development of aviation enterprises. The goal is to substantiate the theoretical and methodological supp...
THE PROCESS OF FORMATION INTEGRATION INITIATIVES AS A DIRECTION OF INCREASING COMPETITIVENESS OF POULTRY INDUSTRY ENTERPRISES
The article deals with the main forms the enterprises integrations that can be implemented on the basis of poultry industry enterprises. Characterized the advantages and disadvantages of different types of integration fo...
THE HISTORY OF DEVELOPMENT OF THE BANKING SYSTEM OF UKRAINE
The article is devoted to the study of the peculiarities of вecoming and formation of the banking system of Ukraine. The author focuses on the various stages of development of the banking sector of the country, as well a...
BLOCKCHAIN-TECHNOLOGY IN TOURISM AND INFORMATION THREATS IMPLEMENTATION
The article is devoted to the analysis of information threats to the implementation of the blockchain-technology in tourism. The author investigates global intermediaries, who conduct their activities on the online-marke...
A QUALIMETRIC APPROACH TO ASSESSING THE QUALITY OF THE ACTIVITY OF AN EDUCATIONAL ORGANIZATION BY THE PARETO’S METHOD.
The article highlights the necessity of using qualimetry in determining the numerical values of the quality indicators of the activity of the educational organization. The author developed a qualimetric scientific and me...