GROWTH AND PERFORMANCE OF WOMEN ENTREPRENEURSHIP IN INDIA
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 6
Abstract
In the present context, women expect equal status from the government, organizations and the society. They seem to be right in their attitude because the model of women entrepreneurial leaders and professional executives are plenty. From managing tiny petty shop to level of chairing the position of Prime Minister of a country, one could single out substantial number of successful and entrepreneurial women. The prime purpose of this paper is to focus such women in right perspective. The success stories of these stalwarts would enable the aspiring women, to take up entrepreneurship as potential tool for their betterment. The women are trying to come out of routine orthodox career rather than aiming to become receptionist, typist, clerk etc. The present study makes an attempt to examine the growth and performance of the women empowerment, analyse the performance of women entrepreneur and to know the recent trends in development of women entrepreneur. The study is based on both primary and secondary data were revealed and considerable data, especially from the source collected and presented in this paper, Descriptive is considered to be the most appropriate approach to the present study. Entrepreneurship elevates the socio-economic status of women. The basic requirement is, a sense of clear entrepreneurial attitude. Present Women are more willing to take up entire activities that were once considered the preserve of men, and have proved that they are second to no one with respect to contribution to the growth of the economy. Women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.
Authors and Affiliations
V. Alagu Pandian, Dr. M. Jeyaprakash, Himani Pathak, Sarika Singh
Keywords
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