HEALTHCARE COMMUNICATIONS: ATTITUDES AND PERCEPTION OF PEOPLE ON THE USE OF SOCIAL MEDIA
Journal Title: Int J of Pharm Rev& Res - Year 2014, Vol 4, Issue 2
Abstract
Social media is one of the easiest ways of communication between business-to-business and business-to-consumer persons. There is a great lack of communications between people when it comes to healthcare and benefits associated with healthcare. Objective of this Research is to assess current attitudes of dental healthcare, pharmaceutical and life sciences people on the topic. It was also done to find that whether the social media should be included in any healthcare communications in between peoples at a greater scale and frequency. Manufacturers, consumers and regulatory bodies have a great amount of debate in the use of social media in healthcare communication. In addition to the obvious regulatory hurdles, research questions the attitude of the people for implementation of social media in health topics.
Authors and Affiliations
1Gaurav Solanki , 1Namita Lohra , 1Jaya Lohra , 2Renu Solanki
Keywords
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