HERITAGE MARKETING A MOŽNOSTI JEHO VYUŽITIA PRI ROZVOJI TURISTICKEJ DESTINÁCIE Prípadová štúdia hradu Čičva
Journal Title: FOLIA GEOGRAPHICA - Year 2017, Vol 59, Issue 1
Abstract
The phenomenon of heritage tourism and the possibility of marketing, we will in this study are given in both the theoretical and the empirical level. In theory we touch certain issues defining heritage marketing and management as well as a possible perspective access to them. In the empirical level we will point to the existing cultural potential castles and ruins in Slovakia, with particular focus on example of ruins Čičva. We indicate the most promising areas of strategy development of heritage tourism in the tourist destination Čičva.
Authors and Affiliations
Kvetoslava MATLOVIČOVÁ, Martina HUSÁROVÁ
Keywords
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